Fruu Lemon & Lavender. Volume+ Shampoo Bar.

Lemon & Lavender Volume+ Shampoo Bar

Flat, limp hair doesn't stand a chance against this concentrated shampoo bar. The herbal blend of rosemary, thyme, and lemongrass works with your hair's natural texture to create genuine lift and body, whilst lemon and lavender leave it smelling fresh and clean.

Made in London by Fruu Cosmetics with upcycled fruit ingredients, this waterless, plastic-free bar delivers 45+ washes in a compact 55g package. The rich lather cleans thoroughly without stripping, whilst the carefully selected ingredients support healthy hair growth and scalp condition. One bar replaces multiple plastic bottles whilst actually performing better than many liquid shampoos.

Key Facts:

• 55g bar providing 45+ washes
• Volumising formula for lift and body
• Herbal blend: rosemary, thyme, lemongrass, lemon, lavender
• 98% plant-derived, 100% natural fragrances
• Enriched with avocado, argan, watermelon seed, coconut oils
• Vegan, cruelty-free, waterless, plastic-free
• Made in London with upcycled fruit ingredients

Why This Formula Creates Volume

Rosemary essential oil is the volume hero here. It stimulates scalp circulation, which encourages healthy hair growth and helps hair follicles function optimally. This creates the foundation for fuller, stronger hair over time. The stimulating properties also help lift hair at the roots, creating immediate volume alongside long-term benefits.

Thyme essential oil complements rosemary with antimicrobial properties that keep the scalp healthy and balanced. A healthy scalp produces stronger hair that holds volume better. Thyme also has gentle cleansing properties that remove buildup without stripping, maintaining the hair's natural bounce.

Lemongrass essential oil adds astringent properties that help tighten pores and reduce excess oil production. For fine hair that tends to go flat quickly, this oil control is crucial for maintaining volume throughout the day. The fresh, citrusy scent also energises morning showers.

Lemon peel oil provides natural clarifying properties that remove product buildup and excess sebum that weighs hair down. Clean hair is lighter hair, which means more natural volume. The vitamin C content also supports scalp health and hair strength.

Lavender essential oil balances the more stimulating oils with soothing properties that calm scalp irritation whilst promoting healthy growth. The calming scent also makes the herbal blend more pleasant and rounded rather than purely medicinal.

Oat kernel flour (avena sativa) provides gentle cleansing whilst adding body and texture to fine hair. The proteins in oats coat each strand, creating thickness without weight. This helps hair hold volume and resist going limp throughout the day.

Seaweed powder (ascophyllum nodosum) is rich in minerals that nourish the scalp and strengthen hair. The natural proteins add body whilst the minerals support healthy growth. Seaweed also has natural thickening properties that benefit fine hair.

Avocado oil provides moisture without heaviness. Fine hair needs hydration to stay healthy, but heavy oils flatten volume. Avocado oil's fatty acid profile makes it absorbent and light, conditioning hair without weighing it down.

Argan oil brings similar lightweight moisture with added vitamin E for protection and shine. It smooths the hair cuticle without coating it heavily, creating that healthy shine that makes volume look intentional rather than frizzy.

Watermelon seed oil is exceptionally light and won't weigh down fine hair. Rich in essential fatty acids, it nourishes the scalp and hair shaft whilst maintaining volume. It's particularly good for creating that clean, bouncy feel.

Coconut oil penetrates the hair shaft to strengthen from within. Unlike sitting on the surface like some oils, coconut oil actually gets inside the hair, reducing protein loss and creating stronger strands that hold volume better.

Kaolin clay adds natural volume by gently absorbing excess oil at the roots. This creates lift where you need it most, keeping hair from going flat against the scalp. The clay also provides slip for easier detangling.

The formula uses gentle cleansing agents derived from coconut that create rich lather without the harsh sulfates found in many shampoos. This means clean hair without the stripped, flyaway feeling that makes fine hair unmanageable.

The Solid Shampoo Advantage

Shampoo bars aren't just about reducing plastic waste: they're often more effective than liquid alternatives because they're concentrated rather than diluted with water.

More product, less packaging: This 55g bar replaces roughly 2-3 plastic bottles of liquid shampoo. For travel or small bathrooms, the space savings are significant. One compact bar handles 45+ washes whilst taking up minimal space.

Waterless formulation: Without added water, the formula can include higher concentrations of active ingredients. You're getting pure cleansing and conditioning agents rather than paying for water in a plastic bottle.

Better for travel: No liquid restrictions at airport security. No leaking bottles in your luggage. Just toss the bar in a soap tin and you're sorted. The compact size means you can easily pack full-size product rather than decanting into travel bottles.

Cost-effective: At 45+ washes, the cost per wash is significantly lower than bottled shampoo. The bar lasts longer because you use only what you need rather than over-pouring from a bottle.

Plastic-free: The recyclable cardboard packaging eliminates the plastic bottle entirely. No lid, no pump, no plastic lining. Just FSC-approved card that goes straight in recycling.

Controlled application: With bottles, it's easy to use too much. With bars, you naturally use the right amount. This prevents product buildup that can weigh down fine hair and reduce volume.

The Wonky Fruit Story

Fruu Cosmetics sources surplus and imperfect fruits that would otherwise be discarded. These "wonky" fruits contain exactly the same beneficial oils and extracts as picture-perfect specimens, but retailers reject them for cosmetic reasons.

The watermelon seed oil, avocado oil, and coconut oil in this shampoo bar come from fruits that didn't make supermarket shelves but are chemically identical to their prettier counterparts. This approach reduces food waste whilst accessing premium ingredients at fairer prices.

Every bar is handmade in London in small batches, ensuring quality control and supporting local employment. Fruu maintains transparent practices about ingredients, sourcing, and manufacturing, recognising that genuine sustainability requires honesty.

How to Use for Best Results

Wet your hair thoroughly with warm water. The more saturated your hair, the better the bar will lather.

Rub the bar directly onto your scalp and hair, working from roots to ends. You'll feel it start to lather immediately. For longer hair, focus on the scalp and roots first, then work down the length.

Once you've built up enough lather, set the bar aside and massage the lather through your hair with your fingers. Really work it into the scalp with gentle circular motions. This stimulates circulation (enhancing the rosemary benefits) and ensures thorough cleansing.

Rinse thoroughly with warm water. Make sure you rinse completely: any residue can weigh down fine hair and reduce volume. Keep rinsing until the water runs completely clear.

Follow with the matching Fruu conditioner bar, applying only to the mid-lengths and ends of your hair. Avoid conditioning the roots if you want maximum volume.

For best volume results, flip your head upside down whilst blow-drying or let hair air-dry in that position for a few minutes. This creates lift at the roots.

Frequency: Use as often as needed. The gentle formula won't strip hair even with daily washing. However, if you have very fine hair, you might find washing every other day helps maintain volume by avoiding over-cleansing.

Storage: Keep the bar in a well-drained soap dish between uses. Allow it to dry completely between washes. This prevents the bar from becoming soft or mushy and extends its life. A soap dish with drainage holes works best.

Making it last: The 45+ washes estimate assumes average hair length and washing frequency. To maximise longevity, use only what you need (you'll be surprised how little is required), and always store it properly between uses. Some people get 50-60 washes from one bar with careful use.

About Fruu Cosmetics

Fruu Cosmetics started with frustration about two problems: excessive waste in the beauty industry and the disappointing performance of many "eco-friendly" alternatives. Founder Tom Paddy wanted products that actually work whilst being genuinely sustainable.

The tagline "Solid cosmetics that finally work" reflects this philosophy. Too many sustainable beauty products compromise effectiveness for eco-credentials. Fruu refuses to make that trade-off, instead creating formulations that perform as well as or better than conventional alternatives whilst maintaining transparent, sustainable practices.

Based in London, everything is designed and handmade in small batches. This ensures consistency and quality whilst keeping production local and traceable. They're vegan, cruelty-free, and PETA-approved, with full ingredient transparency.

The focus on upcycled fruit ingredients creates genuine environmental impact whilst accessing premium materials. It's practical sustainability that makes sense economically and ecologically.

Perfect For

• Fine or thin hair needing volume and body
• Hair that goes flat or limp quickly
• Anyone wanting to reduce plastic waste
• Frequent travellers needing leak-proof, TSA-friendly options
• People with oily scalps needing oil control
• Those who love herbal, natural scents
• Anyone transitioning from liquid to solid shampoo
• Small bathrooms with limited storage
• People wanting longer-lasting, cost-effective products
• Supporting healthy hair growth and scalp condition

What Makes This Different

Most volumising shampoos rely on harsh sulfates that strip hair, making it feel temporarily fuller whilst actually damaging it over time. This bar creates genuine volume through scalp health and lightweight cleansing rather than aggressive stripping.

The herbal essential oil blend is carefully balanced for both effectiveness and scent. Many volumising products smell medicinal or harsh. This smells fresh, clean, and herbal without being overwhelming or unpleasant. The lemon and lavender soften the more intense rosemary and thyme.

The solid format eliminates the water content that dilutes liquid shampoos. You're getting concentrated active ingredients rather than paying for water in a plastic bottle. This makes each wash more effective whilst reducing environmental impact.

The combination of upcycled fruit oils provides nourishment without weight. Many volumising shampoos are so clarifying they leave hair dry and damaged. This balances cleansing with moisture, creating healthy volume rather than brittle, flyaway hair.

The 45+ washes longevity makes this remarkably cost-effective. At £5.50 for potentially 50+ washes, the cost per wash is significantly lower than premium liquid shampoos. You're getting better value alongside better performance.

The plastic-free packaging is genuinely plastic-free, not just "recyclable plastic" or plastic with a paper wrapper. The FSC-approved cardboard goes straight in recycling without any separation or special handling.

The London handmade production means quality control and supporting UK employment. Each batch is monitored for consistency and effectiveness rather than being mass-produced to hit price points.

The vegan formulation achieves professional results without any animal-derived ingredients. Proving that effective haircare doesn't require keratin, silk proteins, or other animal products.

Additional Product Details

Size: 55g (1.94 oz)
Washes per bar: 45+ (varies by hair length and frequency)
Made in: London, United Kingdom
Brand: Fruu Cosmetics
Scent: Herbal blend of rosemary, thyme, lemongrass, lemon, lavender
Hair type: Fine, thin, limp, or oily hair; all hair types wanting volume
Formula: 98% plant-derived, 100% natural fragrances
Best used with: Fruu conditioner bar (applied to ends only for volume)

Key ingredients:

• Rosemary leaf oil (Rosmarius officinalis)
• Thyme leaf oil (Thymus vulgaris)
• Lemongrass oil (Cymbopogon flexuosus)
• Lemon peel oil (Citrus limon)
• Lavender oil (Lavandula angustifolia)
• Oat kernel flour (Avena sativa)
• Seaweed powder (Ascophyllum nodosum)
• Avocado oil (Persea gratissima)
• Argan oil (Argania spinosa)
• Watermelon seed oil (Citrullus vulgaris)
• Coconut oil (Cocos nucifera)
• Kaolin clay

Full ingredients: Sodium cocoyl isethionate, Hydrogenated vegetable oil, Polyglyceryl-4 laurate, Glycerin, Avena sativa kernel flour, Hydroxypropyl guar hydroxypropyltrimonium chloride, Ascophyllum nodosum powder, Allantoin, Cocos nucifera oil, Citrullus vulgaris seed oil, Persea gratissima oil, Argania spinosa kernel oil, Squalene, Tetrasodium glutamate diacetate, Kaolin, Rosmarius officinalis leaf oil, Citrus limon peel oil, Lavandula angustifolia oil, Thymus vulgaris leaf oil, Cymbopogon flexuosus oil, CI77742, Tocopherol, Limonene, Geraniol

Note: Limonene and geraniol are naturally occurring components of the essential oils, not added synthetic fragrances.

Certifications & standards:

• 98% plant-derived ingredients
• 100% natural fragrances
• Vegan (no animal-derived ingredients)
• Cruelty-free (not tested on animals)
• PETA approved
• Waterless formulation
• Plastic-free packaging
• Made with upcycled fruit ingredients
• Handmade in small batches
• Ethically sourced ingredients

Packaging:

• FSC-approved recyclable cardboard
• Completely plastic-free
• Compact design for storage and travel
• Clear labelling with full ingredient list

Storage tips: Keep in a well-drained soap dish between uses. Allow bar to dry completely to extend its life. Avoid leaving in standing water or direct shower spray when not in use. Store away from direct sunlight.

Transition period: If switching from liquid shampoo, your hair may need 2-3 washes to adjust. This is normal as your scalp rebalances oil production without the harsh sulfates. Persevere: most people find their hair is healthier and more voluminous after the adjustment period.

Travel tips: Store in a soap tin or container with drainage holes. Allow to dry before packing. TSA-friendly: no liquid restrictions apply.