Fruu Tangerine Blossom. Everyday Shampoo Bar.

Daily Clarifying Shampoo Bar

Wash your hair every day? This bar is designed for you. Unlike most shampoos that become too harsh with frequent use, this gentle formula cleanses thoroughly without stripping, making it perfect for daily washing or weekly clarifying treatments to remove product buildup.

Made in London by Fruu Cosmetics with upcycled fruit ingredients, this waterless, plastic-free bar delivers 45+ washes in a compact 55g package. The balanced formula with coconut oil and argan oil maintains your hair's natural moisture whilst the uplifting citrus blend of neroli, mandarin, and litsea cubeba leaves hair smelling fresh and clean.

Key Facts:

• 55g bar providing 45+ washes
• Gentle enough for daily use
• Clarifying formula removes product buildup
• Fresh citrus scent: neroli, mandarin, litsea cubeba
• Enriched with coconut oil and argan oil
• 98% plant-derived, 100% natural fragrances
• Vegan, cruelty-free, waterless, plastic-free

Why This Formula Works for Daily Use

Gentle cleansing agents derived from coconut create rich lather without harsh sulfates. This is crucial for frequent washing: sulfate-free formulas prevent the cumulative stripping that occurs when you use aggressive cleansers daily. Your hair gets genuinely clean without becoming progressively drier and more damaged.

Coconut oil penetrates the hair shaft to strengthen from within whilst the bar cleanses. Unlike sitting on the surface like some oils, coconut oil actually gets inside the hair, reducing protein loss that occurs with frequent washing. This maintains hair strength and elasticity even with daily cleansing.

Argan oil brings lightweight moisture that doesn't weigh hair down. Daily washing can strip natural oils; argan oil replaces them without creating buildup. Rich in vitamin E and fatty acids, it also protects hair from environmental damage and heat styling, making it particularly valuable for those who wash and style daily.

Tapioca starch provides gentle cleansing whilst adding body and texture. It absorbs excess oil at the roots without stripping, creating that fresh, clean feeling that makes daily washing appealing. The starch also adds subtle volume and helps hair hold styles better.

Guar conditioning agent (hydroxypropyl guar hydroxypropyltrimonium chloride) detangles whilst you wash, making daily shampooing quicker and easier. It reduces friction between hair strands, preventing breakage from frequent handling. This is the ingredient that makes the bar suitable for daily use: it maintains manageability that aggressive clarifying shampoos destroy.

Neroli essential oil (orange blossom) provides a sophisticated, uplifting scent that's fresh without being sharp. The delicate floral-citrus aroma is pleasant for daily use without becoming overwhelming or cloying. Neroli also has mild astringent properties that benefit oily scalps whilst being gentle enough for frequent application.

Mandarin peel oil adds bright, sweet citrus notes that energise morning showers. Mandarin is gentler than other citrus oils, making it suitable for sensitive scalps that need frequent washing. It also helps balance oil production naturally.

Litsea cubeba fruit oil (May Chang) brings lemony, fresh top notes that prevent the scent from being too floral or sweet. It's cleansing and uplifting whilst being gentle enough for daily use. The crisp, clean scent makes hair smell freshly washed without perfume-like heaviness.

Glycerin maintains moisture balance whilst you wash. Daily cleansing requires careful moisture management: this humectant draws water into hair whilst you're in the shower, preventing the cumulative dryness that frequent washing can cause.

Vitamin E (tocopherol) provides antioxidant protection against daily environmental damage. If you're washing daily, you're likely styling daily too: vitamin E helps protect against heat damage and pollution exposure.

Clarifying When You Need It

Even if you don't wash daily, this bar serves as an excellent clarifying treatment to remove buildup from styling products, hard water minerals, or heavy conditioners.

Weekly clarifying: If you use a lot of styling products or have hard water, use this bar once a week to remove accumulated residue. Your regular shampoo cleans surface dirt; this bar removes the invisible buildup that weighs hair down and makes it look dull.

Before treatments: Use this before deep conditioning treatments or hair masks. Clean hair absorbs treatments better, making them more effective. The clarifying action creates a blank canvas for intensive conditioning.

Colour fade management: If you have colour-treated hair, buildup can make colour look muddy or brassy. Periodic clarifying (not too frequently: once every 2-3 weeks) removes residue that dulls colour whilst the gentle formula doesn't strip colour excessively.

Swimming recovery: After chlorine or saltwater exposure, this bar removes chemical residue and salt deposits more effectively than regular shampoo. Follow with intensive conditioning.

Seasonal reset: Changing products seasonally (lighter products in summer, heavier in winter)? Use this bar to clear out the old product residue before switching to new formulas.

The Solid Shampoo Advantage

Shampoo bars aren't just about reducing plastic waste: they're often more effective than liquid alternatives because they're concentrated rather than diluted with water.

More product, less packaging: This 55g bar replaces roughly 2-3 plastic bottles of liquid shampoo. For daily washers, the longevity is particularly valuable: one compact bar handles 45+ washes whilst taking up minimal space.

Waterless formulation: Without added water, the formula can include higher concentrations of active ingredients like coconut oil and argan oil. You're getting pure cleansing and conditioning agents rather than paying for water in a plastic bottle.

Better for travel: Daily washers appreciate travel convenience: no liquid restrictions at airport security, no leaking bottles in luggage. Just toss the bar in a soap tin and you're sorted.

Cost-effective: At 45+ washes, the cost per wash is significantly lower than bottled shampoo. For daily washers, this matters: you're washing 365 times per year, so per-wash cost adds up quickly.

Plastic-free: The recyclable cardboard packaging eliminates the plastic bottle entirely. For daily users going through multiple bottles per year, the plastic reduction is substantial.

Controlled application: With bottles, it's easy to use too much. With bars, you naturally use the right amount. This prevents product buildup (ironic for a clarifying shampoo!) and makes the bar last its full 45+ washes.

The Wonky Fruit Story

Fruu Cosmetics sources surplus and imperfect fruits that would otherwise be discarded. The coconut oil, mandarin oil, and neroli oil in this shampoo bar come from fruits that didn't make supermarket shelves but are chemically identical to their prettier counterparts.

This approach reduces food waste whilst accessing premium ingredients at fairer prices. Every bar is handmade in London in small batches, ensuring quality control and supporting local employment.

How to Use for Best Results

For daily washing:

Wet your hair thoroughly with warm water. The more saturated your hair, the better the bar will lather.

Rub the bar directly onto your scalp and hair, working from roots to ends. You'll feel it start to lather immediately. For longer hair, focus on the scalp and roots where oil accumulates, then work lather down the length.

Once you've built up lather, set the bar aside and massage the lather through your hair with your fingers. Work it into the scalp with gentle circular motions to remove oil and stimulate circulation.

Rinse thoroughly with warm water. Make sure you rinse completely: any residue defeats the purpose of clarifying. Keep rinsing until the water runs completely clear.

Follow with conditioner bar, applying only to mid-lengths and ends. Daily washing means daily conditioning to maintain moisture balance.

For weekly clarifying:

Use this bar once a week as your shampoo, following the same method as above but perhaps spending extra time massaging the scalp to really dislodge buildup.

You might need slightly more lather than with your regular shampoo because you're removing accumulated residue, not just daily dirt.

Follow with a deep conditioning treatment rather than regular conditioner. Clarified hair absorbs intensive treatments particularly well.

Frequency: - Daily washers: Use every time you shampoo - Weekly clarifying: Use once per week, alternating with gentler shampoo - Occasional clarifying: Use monthly or as needed when hair feels heavy or looks dull

Storage: Keep the bar in a well-drained soap dish between uses. Allow it to dry completely between washes. For daily users, proper storage is crucial: wet bars deteriorate faster. A soap dish with drainage holes positioned away from shower spray works best.

About Fruu Cosmetics

Fruu Cosmetics started with frustration about two problems: excessive waste in the beauty industry and the disappointing performance of many "eco-friendly" alternatives. Founder Tom Paddy wanted products that actually work whilst being genuinely sustainable.

The tagline "Solid cosmetics that finally work" reflects this philosophy. Too many sustainable beauty products compromise effectiveness for eco-credentials. Fruu refuses to make that trade-off, instead creating formulations that perform as well as or better than conventional alternatives.

Based in London, everything is designed and handmade in small batches. This ensures consistency and quality whilst keeping production local and traceable. They're vegan, cruelty-free, and PETA-approved, with full ingredient transparency.

Perfect For

• Daily hair washers needing gentle cleansing
• Athletes or gym-goers washing hair frequently
• People with oily hair needing frequent washing
• Weekly clarifying to remove product buildup
• Removing hard water mineral deposits
• Pre-treatment cleansing before hair masks
• Swimming recovery after chlorine or saltwater
• Anyone wanting to reduce plastic waste
• Frequent travellers needing leak-proof options
• Fine hair that shows buildup quickly

What Makes This Different

Most clarifying shampoos are too harsh for frequent use: they strip everything, leaving hair dry and damaged. This bar balances effective cleansing with moisture retention through coconut and argan oils, making it gentle enough for daily use whilst being clarifying enough for weekly treatments.

The dual-purpose functionality provides genuine value. You're getting both a daily shampoo and a clarifying treatment in one product. This simplifies routines and reduces the number of bottles (or bars) you need to own.

The citrus scent blend is sophisticated and uplifting without being overwhelming for daily use. Neroli (orange blossom) adds elegance that makes this more pleasant than typical clarifying shampoos which often smell medicinal or harsh.

The coconut and argan oil inclusion prevents the stripped, squeaky feeling that aggressive clarifying shampoos create. Your hair gets genuinely clean without becoming dry or unmanageable. This is particularly valuable for daily washers who would accumulate damage from harsh cleansers.

The solid format eliminates the water content that dilutes liquid shampoos. You're getting concentrated cleansing agents and oils rather than paying for water in a plastic bottle. For daily users going through multiple bottles per year, this represents significant value.

The 45+ washes longevity makes this remarkably cost-effective for frequent washers. Daily users will still get 6+ weeks from one bar, making the per-wash cost extremely low.

The plastic-free packaging matters particularly for daily washers: if you're using 6-8 bottles of shampoo per year, switching to bars eliminates substantial plastic waste.

The London handmade production means quality control and supporting UK employment. Each batch is monitored for consistency, crucial for a product you're using every single day.

Additional Product Details

Size: 55g (1.94 oz)
Washes per bar: 45+ (varies by hair length and frequency)
Made in: London, United Kingdom
Brand: Fruu Cosmetics
Scent: Fresh citrus blend of neroli, mandarin, litsea cubeba
Hair type: All types, particularly normal to oily hair
Use frequency: Daily or weekly as needed
Formula: 98% plant-derived, 100% natural fragrances
Best used with: Fruu conditioner bar

Key ingredients:

• Coconut oil (Cocos nucifera)
• Argan oil (Argania spinosa)
• Neroli essential oil (Citrus aurantium amara flower)
• Mandarin peel oil (Citrus reticulata)
• Litsea cubeba fruit oil
• Tapioca starch
• Guar conditioning agent
• Glycerin
• Vitamin E (Tocopherol)

Full ingredients: Sodium cocoyl isethionate, Hydrogenated vegetable oil, Aqua, Polyglyceryl-4 laurate, Glycerin, Tapioca starch, Guar hydroxypropyltrimonium chloride, Tetrasodium glutamate diacetate, Cocos nucifera oil, Argania spinosa kernel oil, Citrus aurantium amara flower oil, Citrus reticulata peel oil, Litsea cubeba fruit oil, Tocopherol, Farnesol, Geraniol, Citral, Linalool, Limonene

Note: Farnesol, geraniol, citral, linalool, and limonene are naturally occurring components of the essential oils, not added synthetic fragrances.

Certifications & standards:

• 98% plant-derived ingredients
• 100% natural fragrances
• Vegan (no animal-derived ingredients)
• Cruelty-free (not tested on animals)
• PETA approved
• Waterless formulation
• Plastic-free packaging
• Made with upcycled fruit ingredients
• Handmade in small batches
• Ethically sourced ingredients

Packaging:

• FSC-approved recyclable cardboard
• Completely plastic-free
• Compact design for storage and travel
• Clear labelling with full ingredient list

Storage tips: Keep in a well-drained soap dish between uses. Allow bar to dry completely to extend its life. For daily users, proper drying between uses is particularly important. Avoid leaving in standing water or direct shower spray when not in use.

Transition period: If switching from liquid shampoo, your hair may need 2-3 washes to adjust as your scalp rebalances oil production. This is normal and temporary. For daily washers, the adjustment is usually quicker because your scalp is already accustomed to frequent cleansing.

Travel tips: Store in a soap tin or container with drainage holes. Allow to dry before packing. TSA-friendly: no liquid restrictions apply. Perfect for daily washers who travel frequently and don't want to pack multiple bottles or risk running out.